24
Nov

Adventures in Publishing…The Value of Your Name

   Posted by: LiseFuller   in uncategorized

Scroll 1Well, it isn’t just the economy that’s been keeping us writers on edge lately, it’s the publishing industry as well. There’s a lot of press out there right now about Harlequin–the staple of romance–going into ebook with Carina Press as well as Harlequin Horizons (which they are now to drop the Harlequin) doing vanity publishing. It’s the vanity publishing that has most people upset,  yet Harlequin has traditionally been run by some savvy people. Why would they go into that? Of course, we know they think they can make money at it but why else? Their parent company, Torstar, apparently is in the red. One has to wonder if Harlequin, the only sub of theirs that’s in the black, isn’t being pressure by the parent to do this. Esp. because of the strength in Harlequin’s name. They are known for romance. Now, with the vanity pub, they’re accepting everything? Yet, using the name, for many, seems like bait and switch….Thoughts? I’d love to hear yours on this.

Lise

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This entry was posted on Tuesday, November 24th, 2009 at 8:15 pm and is filed under uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One comment

 1 

Lise, I’m a cynical old writer, but I think it all comes down to bottom line. Do they they think the new ventures will make money? Yes. So they do it. :)

Denise A. Agnew

November 25th, 2009 at 9:21 am

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